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Τίτλος: | | Journal of Consumer Research | Τύπος: | | Ηλεκτρονικά Περιοδικά | URL: | | http://www.journals.uchicago.edu/toc/jcr/current | Περιγραφή: | | The Journal of Consumer Research publishes scholarly research aimed at describing and explaining consumer behavior, in the broadest sense of the term. Empirical, theoretical, and methodological articles spanning fields such as psychology, marketing, sociology, economics, and anthropology are featured in this interdisciplinary quarterly. The primary thrust of JCR is academic, rather than managerial, with topics ranging from micro-level processes (e.g., brand choice) to more macro-level issues (e.g., the development of materialistic values). | ISSN: | | 0093-5301 | Στοιχεία Πρόσβασης: | | Πρόσβαση με IP | Δημιουργός/Εκδότης: | | University of Chicago Press | Θέματα: | | Εφαρμοσμένη ψυχολογία
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