|
| Title: | | International Journal on Media Management (JMM) | | Type: | | Electronic Journals | | URL: | | http://www.mediajournal.org/ojs/index.php/jmm | | Description: | | The Journal is published by the Institute for Media and Communications Management of the University of St. Gallen, Switzerland and is dedicated to investigating the development and management of new media and innovations in worldwide communications. Our mission is to promote the dissemination of all aspects of knowledge in the field of media management. We strive to become a key forum for advancing the understanding underlying theory and practice of media and communications management. The aim of the JMM - The International Journal on Media Management is to promote the dissemination and to cover all aspects of knowledge in the field of media management, communications management and media economics. Our goal is a close analysis of new industry structures, organisational forms and critical competencies developing as a result of reconfigurations in the media value chain. We want to bring together academics and industry figures to explore the transition from "classic" to "new" media and identify the factors, which will determine organisational success and economic efforts in a fast changing and converging environment. The JMM focuses on the dramatic changes in the media and communications industries. The content is both interdisciplinary, combining a number of different academic disciplines (strategy, media technology, marketing, finance, media studies etc.) and multi-sectoral, exploring the inter-relationship between developments in related industries. The journal intends to embrace a wide and rich array of media related issues. It will focus on the changes in this field evoked by rapid technical developments and the convergence in the media industry and communications | | ISSN: | | 1424-1250 | | Access Type: | | IP Authentication | | Publisher: | | Institute for Media and Communications Management | | Subjects: | | Communication & Media
|
|  |
|  Return |
|
