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| Title: | | Journal of Consumer Research | | Type: | | Electronic Journals | | URL: | | http://www.journals.uchicago.edu/toc/jcr/current | | Description: | | The Journal of Consumer Research publishes scholarly research aimed at describing and explaining consumer behavior, in the broadest sense of the term. Empirical, theoretical, and methodological articles spanning fields such as psychology, marketing, sociology, economics, and anthropology are featured in this interdisciplinary quarterly. The primary thrust of JCR is academic, rather than managerial, with topics ranging from micro-level processes (e.g., brand choice) to more macro-level issues (e.g., the development of materialistic values). | | ISSN: | | 0093-5301 | | Access Type: | | IP Authentication | | Publisher: | | University of Chicago Press | | Subjects: | | Applied psychology
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