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| Title: | | Journal of Marketing | | Type: | | Electronic Journals | | URL: | | http://www.marketingpower.com/AboutAMA/Pages/AMA%20Publicati... | | Description: | | The Journal of Marketing, established in 1936, is the recognized leader in its field. Published quarterly, JM provides the marketing community with the finest research being conducted in all aspects of marketing. As the premier research publication for marketing, JM is designed to meet the challenge of bridging the gap between theory and application. Contributed articles are subjected to a rigorous peer review process by an experienced and highly regarded review board. This process guarantees the reader thought-provoking, in-depth articles covering a wide spectrum of marketing-related issues and concerns. | | ISSN: | | 0022-2429 | | Access Type: | | IP Authentication | | Publisher: | | American Marketing Association | | Subjects: | | |
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